Most marketing advice for teen programs assumes you run a summer camp, a STEM intensive, or an academic enrichment program. If you run a performing or visual arts program, that...
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Marketing alternatives to college is harder than it looks, and usually not for the reason program providers expect. Your real problem isn’t a competitor down the street. It’s a default....
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Teen program providers often treat email marketing as one audience, one message. That’s the first mistake. Your email list has two distinct groups: the teens themselves, who research programs and...
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A family fills out your inquiry form on a Tuesday night. They’re curious. They’re comparing two or three programs. By Friday, when your admissions coordinator gets around to calling them,...
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Every teen program has the same math problem. Teens discover your program. Parents pay for it. But teens and parents use different platforms, respond to different messages, and care about...
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Last Updated: April 2026 For many students, college is still the next logical step after high school. But the path is getting more complicated. The cost of postsecondary education keeps...
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