Filling seats at a summer camp or teen program isn’t what it used to be. Word-of-mouth still matters, but the families researching your program are doing it online first. They’re...
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If you run a summer camp, pre-college program, or any kind of teen enrichment experience, you already know social media matters. The question isn’t whether to post. It’s what to...
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The students you’re trying to recruit in 2026 make decisions nothing like the ones you recruited five years ago. They search differently. They trust different sources. They expect different things...
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Finally, after much strategic planning, you’ve come up with a good marketing strategy to find and target both teenagers and their parents. Additionally, with the help of TeenLife, you’ve just...
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Although 3.5 billion searches happen every single day, over 90% of web pages receive zero organic traffic from Google. The rise of zero-click searches, which comprise nearly 60% of Google...
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Every successful program critically assesses its approach to audience engagement. Consider these essential questions: How effectively does your program spark initial curiosity among potential participants (and their parents)? Have you...
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